About to embark on their 25th year in business, Adelante has secured itself as one of Austin's most cherished women's clothing and gift boutiques. When owner, Tricia Roberts came to me for PR help almost one year ago, the challenge was to introduce Adelante to the many new faces moving to Austin daily. One of our strategies was to partner with Austin's movers and shakers to host, intimate and interactive in-store events.

For our most recent event we partnered with photographer extraordinaire, Chelsea Laine Francis to co-host her monthly #ATXConnectionMixer. For the first time, the mixer included a style panel featuring SXSW Conference Programming Manager Kelly Krause, Wardrobe Stylist Cristina Facundo and Fashion Designer Gail Chovan.

The panelists were asked questions about the Austin style scene, how they're making an impact and where they see it growing!

Photo Credit: Chelsea Laine Francis