How do you promote a location that doesn’t exist yet? You get creative! When Hayley Swindell, the founder of The Refinery said she wanted to host a “sneak peek” of the currently under construction co-working and event space - we knew we had an exciting challenge on our hands. Our goal was to create a "pop-up" Refinery highlighting all of its most unique attributes and design elements. To bring our plan to life we enlisted The Refinery's sister space, Owen's Garage to lend us a helping hand and let us take over their office for an afternoon.
While guests sipped on complimentary cocktails from Sourced Craft Cocktails they were able to experience The Refinery’s vibe-to-be thanks to our seating arrangement designed by Loot Rentals and a retail space curated by Frankie Jean. Guests also enjoyed complimentary headshots from Dos Mundos Creative and a live podcast recording by I Was Just Saying That featuring The Refinery's Designer, Claire Zinnecker. Special thank you to Maggie Louise Confections, Frommage To You and Snap Kitchen for supplying bites to our guests.
We're thrilled with the success of the event! The Refinery collected more than 200 emails and hundreds of additional guests were able to watch the event live on Austin Woman Magazine's Facebook live stream. Thanks in part to our amazing swag bags promised to the first 25 guests, there was a line wrapped around the building before we even opened our doors! The bags included goodies by Esperos, Frankie Jean, Love Ding, Batch, Newton Supply Co., SRSLY Chocolate, DEFINE Austin, Malleret Designs, Elevé Cosmetics, Crystal Creek Distillery, and The Beeswax Co..
Not to worry if you missed this event, The Refinery is hosting a Morning Hustle Story Time on Wednesday, Sept. 6th at 8:00 am. Find more information about the event here.
About The Refinery: The Refinery is the first shared creative studio and event venue in Austin. The work and community space fosters collaboration and supplies everyday tools and resources to businesses in Austin’s creative industries. The two-story space offers private studios, dedicated desks and open seating. The thoughtful list of amenities includes an in-house photography studio with a prop closet, product fulfillment station and shared retail shop, to name a few. For more information visit TheRefineryATX.com or follow along on Instagram and Facebook.
Photo Credit: Madison Finley
About The Author
Hey there! My name is Anaïsa, I was born and raised in Austin but have been adventuring around Denton, Texas for the past four years. I'm currently a student at the University of North Texas where I'm studying Public Relations and French. My hobbies include traveling, photography, and going to music festivals (how can I not be an Austinite, right?). One day I hope to combine all of that into a career. Learn more about my experience here.